Challenge
The MRCA (My ADCOS Skincare Routine) is a highly effective material used at the point of sale. It analyzes the customer’s skin and recommends the most suitable treatment. With a comprehensive set of questions and a product guide tailored to different skin types, it also includes a section for filling out information about the customer and the product being provided as a sample.
Solution
Through a mystery shopper survey, I identified the approach used and the usage of the material, as well as the strengths and weaknesses of the process. In interviews with the consultants, I diagnosed their day-to-day needs. The sample provided at the end of the consultation needed to be perceived as more valuable. I resolved this issue by designing a new layout for the monodose insert folder, which highlighted the gift and the brand.
Result
Engagement: Crafting new questions with different wording facilitated understanding for both the customer and the consultant, making communication more transparent.
Brand positioning: The brand’s positioning now aligns with its visual communication.
Vocabulary: I proposed a more accessible language for customers.
Sustainability: We reduced material usage and printing costs for the folders.
Monodose became valued and evolved into another area for presenting ADCOS products and brands.
Adoption: The created material obtained 100% approval and adoption from sales teams, store staff, training teams, as well as the company’s management
CREDICTS
Client ADCOS
Studio: Sakada design
Designer / Graphic project: Kryscila Mattos