With over 25 years of experience, journalist Paulo Matta has the gift of masterfully listening and reproducing stories. The O Repórter podcast is a space dedicated to these stories, which will be shared with the audience by interviewees, anonymous or famous.
My challenge was to create the logo and visual identity for the podcast O Repórter Paulo Matta, contemplating both the spirit of the client’s interviewer and listener.
With the support of the word map (world map) and visual wall (mood board), I created a verbal and visual universe of the brand. From these universes, I developed graphic and typographic solutions for creating the logo and its applicability.
The developed logo visually translated the essence of the podcast O Repórter. It was approved by the client without any alteration, already in the first version presented.
Client Estúdio Giz . Studio Kampai Animation . Designer Kryscila Mattos.
