With over 25 years of experience, journalist Paulo Matta has the gift of masterfully listening and reproducing stories. The O Repórter podcast is a space dedicated to these stories, which will be shared with the audience by interviewees, anonymous or famous.
Challenge
My challenge was to create the logo and visual identity for the podcast O Repórter Paulo Matta, contemplating both the spirit of the client’s interviewer and listener.
Solution
With the support of the word map (world map) and visual wall (mood board), I created a verbal and visual universe of the brand. From these universes, I developed graphic and typographic solutions for creating the logo and its applicability.
Result
The developed logo visually translated the essence of the podcast O Repórter. It was approved by the client without any alteration, already in the first version presented.
Typography
With its geometric structure, the Plakato Pro font family served as inspiration to integrate with the illustration and create the logo icon. Meanwhile, with its lighter weight, the Alternate Gothic font was applied to the signature, featuring the name Paulo Matta.
Applicability
Considering that technologies evolve dynamically and that the development of the logo must keep pace with such evolution, the podcast logo “O Repórter” was created with the potential use of an avatar in mind.
CREDICT
Client: Paulo Matta
Studio: Kampai
Designer and manager account: Kryscila Mattos