Conceived and developed by actress Graziella Moretto, Garota Prendada is a project aimed at showcasing how we can create incredible things with our hands and creativity! Its initial website has transformed into a YouTube channel where she shares videos featuring various step-by-step sewing tutorials.
Challenge
Transforming the digital content into an annual printed publication, the “Almanaque Garota Prendada” features diverse content from the creative “craft” universe, including sewing tips, fashion, knitting, origami, photography, literature, cooking, interviews, and more.
Solution
Through usability research focused on the target audience, I identified that a purse format would be ideal. It would be easier to carry around and provide a more enjoyable reading experience at any time. Tracking all stages helped integrate the project, which included developing the content, conducting photo shoots, and printing the magazine.
Result
The logo redesign improved readability in its reduced form for digital media and in a complete horizontal version for the publications of both almanacks. The graphic design project created was used in both printed editions of the Almanac, with only a few interactive features added in the second edition.
CREDICTS
Client: Graziella Moretto
Photography: Nana Moraes
Studio: Sakada design
Designer/Editorial project: Kryscila Mattos